About Client
Our client, a horseback riding business in Tennessee, USA, offers beautiful trail rides, riding lessons, and fun outdoor experiences for families. Known for their friendly horses and stunning routes, they’re a popular choice for both locals and tourists looking for an unforgettable adventure.
However, their old website wasn’t doing them justice. It looked outdated, didn’t work well on mobile devices, and made booking rides difficult. As a result, they were losing out on potential customers. They came to us to create a modern, easy-to-use website that would showcase their offerings and help grow their business online.
Task in Hand
We focused on improving the website to showcase their services, simplify usability, and make booking easier for customers on any device.
Approach
Now that we knew what needed fixing, we got right to work. Here’s a step-by-step look at how we tackled each part of the project:
1. Complete Website Audit
We began by reviewing the entire website to find what wasn’t working. This included checking the site’s layout, content, and performance to identify areas that needed fixing.
By pinpointing the weak spots, we created a clear plan to improve the website and ensure it served both the client’s needs and those of their customers.
2. User Experience Research
We looked at how visitors used the site to understand where they were getting stuck. This involved analyzing navigation, layout, and the overall flow of information.
With these insights, we planned changes to make the website simpler and more intuitive, so users could easily find what they needed and book rides.
3. New Modern Design
A fresh design was created to better represent the client’s brand. We used high-quality images, clear layouts, and simple navigation to make the site attractive and easy to use.
The new design not only showcased their services beautifully but also encouraged visitors to explore and book their experiences.
4. SEO-Optimized Content
We rewrote the content to make it engaging and informative while focusing on the right keywords for SEO. This helped improve the website’s visibility on search engines.
The updated content connected better with visitors and made it easier for them to understand the client’s offerings and book a ride.
5. Mobile-Friendly Development
Since many users browse on mobile devices, we made sure the site worked perfectly on phones and tablets. The design adjusted automatically to fit any screen size.
With these updates, visitors could now browse and book rides seamlessly, no matter what device they were using.
Results
Increased Bookings
The new design and simplified booking process led to a significant rise in online reservations for trail rides and lessons.
Better Mobile Experience
With a fully mobile-friendly website, more visitors could easily browse and book on their phones, resulting in a 40% increase in mobile engagement.
Higher Visitor Engagement
The updated content and user-friendly layout kept visitors on the site longer, exploring services and booking their adventures.
