About Client
For over 22 years, our partner based in Perthshire, Scotland, has been a leader in Europe’s outdoor adventure scene. They offer exciting activities like whitewater rafting, quad biking, canyoning, and tubing.
They have an outdated website that isn’t attracting enough visitors, which is a significant problem because it means fewer bookings for their adventures.
Recognizing the need for an upgrade, they asked us to help revamp their website. They want a site that not only looks great but also effectively converts visitors into paying customers.
Task in Hand
These tasks were picked to make the website look better, work well on search engines, and be easy to use on all devices. This plan is meant to get more people to visit the site, keep them interested, and help increase bookings for rafting trips.
Approach
Now that we knew what needed fixing, we got right to work. Here’s a step-by-step look at how we tackled each part of the project:
1. Complete Website Audit
We started with a complete website audit to identify areas that needed improvement. This involved checking how the site was set up, how it functioned, and the quality of the content.
From this audit, we gained a clear idea of what to fix to make the site better for users and improve its performance. This was our first step toward making sure the site could attract and engage more visitors effectively.
2. User Experience Research
After checking the site’s setup and function, we turned to user experience research. We wanted to see how real people were using the site and what problems they ran into. By talking to users, sending out surveys, and watching how they navigated the site, we got a clear picture of what needed to change.
This step was key because it told us exactly what to focus on to make the website better for visitors. Our goal was to make sure the updates would make it easier and more enjoyable for people to use the site.
3. New Modern Design
Once we understood the issues and what users needed, we focused on creating a fresh, modern design for the website. The goal was to make it look exciting and match the adventurous feel of rafting. We used bold visuals, clean layouts, and simple navigation to make the site more appealing and easy to use.
The new design was not just about looks. It was built to make the site easier for visitors to find what they need and book their adventures without any hassle.
4. SEO Optimized Content
To help the website reach more people, we focused on creating SEO-optimized content. This involved rewriting key sections to include the right keywords while keeping the language natural and engaging. We also improved meta descriptions and titles to make the site more appealing in search results.
The updated content was designed to not only improve search engine rankings but also provide useful information to visitors. This made it easier for potential customers to find the site and get excited about booking their next adventure.
5. Mobile-Friendly Development
Since many people use their phones to browse, we made sure the website works well on any device. The design now adjusts perfectly to different screen sizes, making it easy to use on mobile.
This update means visitors can explore the site, find what they need, and book their adventures smoothly on a phone, tablet, or computer. It’s all about making the experience simple and convenient for everyone.
Results
More Visitors
The new website brought in more people, thanks to its fresh design, mobile-friendly features, and improved content.
More Bookings
With a smoother booking process and better layout, more visitors turned into customers, leading to an increase in bookings.
Happier Users
Visitors spent more time on the site, exploring everything it had to offer, which showed they found it easier and more enjoyable to use.
