About Client
Our client runs a guided cycling tours business in North Sydney, Australia
, offering amazing biking experiences for both locals and tourists. Their tours take riders through scenic routes with expert guidance, ensuring a safe and enjoyable journey for all skill levels.
Even with their great reputation, their website struggled with a sharp drop in traffic due to a Google penalty. Problems like spammy backlinks, duplicate content, and thin pages hurt their visibility and bookings. They reached out to us to fix these issues and help bring their online presence back on track.
Task in Hand
We created a plan to fix the website’s issues, improve its usability, and rewrite content with SEO in mind. Our goal was to restore their online presence and help them get more visitors and bookings.
Approach
Now that we knew what needed fixing, we got right to work. Here’s a step-by-step look at how we tackled each part of the project:
1. Content Audit
We started with a content audit to review all the pages on the website. This helped us identify duplicate content and pages with thin or low-quality information that weren’t performing well.
Once we had a clear picture, we marked the content that needed improvement or rewriting to provide more value to users and meet SEO standards.
2. Backlink Audit
We conducted a thorough backlink audit to analyze the website’s link profile. This helped us identify harmful or spammy links that were negatively affecting the site’s search engine rankings.
After pinpointing these links, we created a disavow file and submitted it to Google to remove their impact. This step restored the site’s credibility and improved its overall SEO health.
3. UX Audit
We carried out a UX audit to evaluate how users interacted with the website. This involved checking navigation, layout, and overall usability to identify areas that were confusing or difficult for visitors.
Based on our findings, we highlighted improvements to simplify the site’s design, make important information easier to find, and ensure a smoother experience for users exploring and booking tours.
4. QA and Functionality Testing
We performed QA and functionality testing to ensure the website was working smoothly. This included checking for broken links, testing forms, and verifying that all features functioned as expected.
By fixing any errors and addressing technical issues, we ensured the site provided a seamless experience for visitors, helping them navigate and book tours without any trouble.
5. Fixes and Mobile Optimization
We worked on fixing the issues identified during the audits, such as broken links and navigation problems. These fixes helped improve the website’s overall functionality and user experience.
Next, we optimized the site for mobile devices, ensuring it worked perfectly on phones and tablets. Visitors could now browse and book tours easily, no matter what device they were using.
6. Rewrite Content with SEO Integration
We updated the website’s content to make it more interesting and easier to read while adding the right keywords to help it show up in search results. This included refreshing tour descriptions and adding useful details for visitors.
The new content was written to connect with users and improve the site’s chances of being found online, helping more people discover their cycling tours.
7. Ongoing Support
We continue to provide support to ensure the website stays in great shape. This includes monitoring its performance, addressing any new issues, and making updates as needed.
With ongoing support, we help keep the site running smoothly and performing well, so the client can focus on offering unforgettable cycling tours.
Results
Restored Traffic
and Visibility
The website recovered from the Google penalty, resulting in a significant increase in organic traffic and improved visibility in search results.
Increased
Tour Bookings
With fresh, SEO-friendly content and a smooth user experience, the site saw a noticeable rise in bookings for guided cycling tours.
Improved User
Experience
Visitors found the site easier to navigate, especially on mobile devices, leading to longer browsing sessions and more engagement.
